Resources & Guidelines for Success
Introduction to Executive Launch and the Transaction and Technical Advisors. Overview of Phoenix and International resources including: ExecutiveLaunch.com, SearchHomes.com, and RealtyExecutives.com. The Realtor will also understand referral guidelines and basic business startup.
Building a Successful Business Plan
This class focuses on daily prospecting systems and the importance of establishing a budget as sole proprietor and gives you the building blocks to develop your business plan including; personal goals, mission statement, biography, resume and team of experts.
Prospecting for a Referral Based Business
Understanding the difference between warm and cold leads and how to establish a referral based business with your sphere of influence. Learn ways to stay in front of your friends and clients through effective contact management.
Prospecting for Business Now!
Learn how to prospect for new business by working a geographic area, open houses, expired listings, and for sale by owners. See what your title companies, mortgage companies and other affiliates have available to make prospecting cost effective.
Technical Resources & Web Marketing
Introduction to Realty Executives technical resources including Executive Edge, Zipforms, Realtor.com, Trulia.com and ListHub.net. Also covering the company websites RealtyExecutives.com, SearchHomes.com and ExecutiveLaunch.com. Web Marketing through creating a web presence through the use of a personal website and social media like FaceBook.com, LinkedIn.com and online profiles such as Google and Yahoo.
Prospecting: Open Houses
There is a method for holding a successful open house which will help you sell the home you are sitting open and capturing buyers and sellers who visit your open house. The Realtor will learn a structured system to capitalize on this opportunity to create business.
Flex MLS Training
Learn the basics of Flex MLS by a certified Flex MLS trainer. Understand the Dash Board and how to do quick searches for buyers. Learn how to create your Portal to send automatic property searches to your buyers and, how to do a property search and evaluation for a seller by completing a (CMA) Comparable Market Analysis. Bring your laptop computer to make this a hands-on experience.
Short Sales, REO's
Short sales and REO’s are a large part of the business in today’s market. Learn how to help buyers and sellers through the short sale process and the best ways to present the short sale or bank owned contract.
Time Management
Learn how a busy Realtor manages their time to accomplish all of their life goals and daily tasks. The class explains the difference between high priority tasks, low priority tasks and time wasters.
Listing Presentation
This class will take the Realtor through the entire listing process. From the interview and transition to the Competitive Market Analysis and what to give the seller so they have enough information to make the decision to list their property. This includes learning how to do a net sheet for the seller and which contracts to complete. A generic listing and staging presentation is given out in class with scripting to use as template.
Listing Contract, Zip Forms & Virtual Tours
This class explains the best way to get into Zip Forms and which forms to download. The Realtor will learn the best ways to fill out the ER and MLS listing form to get maximum exposure for their seller. Included is a presentation on the best ways to photograph the property with a slide show or virtual tour.
Sales Contract & Escrow Process
With Zip Forms learn how to write a purchase contract from start to finish, including how to help your clients decide on an offering price, what questions to ask the listing agent, creating counter offers and how to prepare and analyze the Loan Status Report. Once the contract is accepted learn the escrow process including how to read the preliminary title report and HUD-1.
Agency, SPDS, Home Inspection, BINSR & Home Warranty
Introduction to the Realty Executives Agency form, Seller Property Disclosure Statement, Home inspection process and Buyer Inspection Notice & Seller Response. The Realtor will also learn about options that are available from Home Warranty companies and marketing materials they may have available.
Creative Financing & Lending Options
Learn the difference between a Lease Purchase vs. Lease Option and Seller Carry-back financing vs. Wrap-around financing, and how they might be used to purchase property along with the pros and cons of each. Learn the advantages of 1031 tax free exchanges and how simple exchanges can work. Learn the difference between VA loans, FHA loans, and conventional loans and what are their advantages and disadvantages along with other loan programs that can help the buyer.
Perfecting Your Listing Presentation & Staging
Practice and critique the individual listing presentations in class. This is a great time to practice the listing presentation and a generic staging presentation will be given in class for the Realtor to help the seller prepare the house for the market.
Handling Objections and Closing
This class is designed to help the Realtor overcome objections and understand the process of closing and taking the fear out of writing the purchase contract. The Realtor will understand that closing starts with the greeting and interview process and ends with building value and urgency. Learn the mechanics of closing without being intimidating.